When Facebook was started, it was only a network where people could meet and talk to each other. It was meant to be used only by individuals to connect.
But just like everything else, it gained a commercial value as well. It became a warehouse for brands and companies. If a brand has a name for itself or wants to create a name for itself, it's a must for it to have an existence on social media.
It is but natural for customers to have complaints about any product they buy. Facebook has become the best platform for people to voice their opinions and complaints about any brand.
It is not advisable for brands to let these complaints go unnoticed and not make a difference. It would be a smart move for them to acknowledge these complaints and let the customers know that their query/complaint will be sorted out as soon as possible. Hence leading to a happy customer, who would be looking forward to doing business with you again.
Being on social media will only benefit a brand. It will help the brand relate to the customers and understand them on a one-to-one basis. It will help them understand what works with the customers and what doesn't, how to improve the products and satisfy customers.
Another obvious advantage is the trust factor. The Facebook page of the brand shows the credibility of the brand. The more the number of fans, the more credible the brand looks.
Over the past decade, e-commerce has become one of the most prominent developments. Believe it or not, Facebook has a very strong role. It is but natural to think twice before every online transaction. A Facebook page with a strong fan following would without doubt instill faith in the end user and even push for stronger sales. Think about it, haven't you searched for an e-commerce website on Facebook?
This blog would be incomplete if we did not touch with the positioning factor that Facebook holds for a business. It's the perfect place to create a brand the way you want it. For example, a flashy theme of a restaurant may be flaunted on Facebook with ease... without a single of your fans yet to visit! Again reaping the benefit of this would be an e-commerce site... imagine if none of them could've positioned the word 'reliability' over their online campaigns.
The very fact that an average person logs into their account 6 times a day shows the 'recollect' value a brand could have on Facebook. Each time you see a brand ambassador sporting a new bag/shoe/car..
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