Who else would love to sell their own products, but doesn't know where to begin? Maybe you've already created something you'd like to sell... but aren't 100% sure how to go about promoting it? Or maybe you think you need to have a big budget set aside for PPC, or Facebook ads, to generate your first sales? Or maybe... if you're like most folks who have PASSION but no profit, you simply need a step by step system for building something you can use to launch your business from scratch? In this article we are going to take a quick and easy look at a simple approach anyone can use to launch an information business out of "thin air" and quite literally, be earning $100 a day in under a month to boot. Curious to know more? Let's take a closer look below.
Filed Under: Selling Your First Product with Free Traffic
I call this approach the Strategy of Straight Lines, and it works like this:
- You need articles (like this one)
- You need a landing page to collect names and email addresses
- You need an email auto-responder
- You need a product (or service) to sell
That's all there is to it, and the above... outside of the actual product, can be set up and done in 60 MINUTES or less.
Your articles send readers who want to know more to your squeeze page, where you give something away for free (maybe a short audio, or the first chapter of your ebook).
Your email sequence starts a 7-10 day follow up process that "soft sells" your ebook, audio program or coaching process.
I call this the Strategy of Straight Lines, simply because it's a very linear marketing model, and facilitates a conversation (and connection) between YOU and your ideal audience... in an intimate way (via email).
Every day, you collect more names.
Every day, your email sequence goes out... and every day your relationship, and rapport with your readership grows.
Will some people opt out, or unsubscribe from your sequence?
Absolutely - and this is totally fine, to be expected and impossible to avoid.
Not everyone is your ideal audience, client or customer... and you aren't everyone's ideal solution.
The key is to connect with YOUR community, and to create products, services and CONTENT that connects, contributes and demonstrates your passion, expertise and willingness to help.
How do you earn $100 a day with this model?
Very simple. The IDEAL scenario is to have a service related offer, preferably coaching or one on one interaction, that can be priced at a multiple of 3 and a half times what you want your daily earning to be.
If you want to earn $100 a day - I recommend a coaching offer of $347 and if all you need to do is sign up 6 or 7 new clients per month, and you've got a rough average of $100 a day, based on a 6 day work week.
Quick TIP: It's much easier for MOST people, as a rule, to sell 1 or 2 people a week a REAL world service offer (like coaching, consulting or personal service) than it is to sell many people a digital download... especially as you are first getting started, and don't want to over-complicate your business with affiliates, JV partners and risk.
Why is this model all FREE traffic?
Because article marketing is free. The only cost associated with it is the time it takes you to create the content. Remember, this is the BASIC approach to this model... but as you go and grow, you can really scale this up by adding in a blog to the mix, a few social media properties and then recycling your readership around the web to other places you are publishing content. This turns your readers into evangelists for your business... as they'll share your content around the web in the places they "live"... which helps spread the word for your blog, your brand, your business and your bank account to boot!
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