With the tight competition happening online, it is advisable for every website owner today to have the best keyword research program. Why? It is because targeting the wrong keywords could mean lost customers and lost profits for their businesses.
The best way to start with this undertaking is to erase any form of misconceptions present. When it comes to targeting keywords, entrepreneurs think that they already know the exact terms to use in optimizing their websites. This is because they personally have knowledge of what their websites and their products or services are all about. However, it is difficult to assume which terms customers use to find certain products or services online. Consumers think differently and so they would use different terms to reach the websites they need.
Moving forward, the creation of the best keyword research program for your website must be based on a list. List all potential terms. Together with your team members, think of all the possible search terms which customers would type to locate your website. Never limit your search terms to one-word terms. Customers could also use multi-word terns for this matter. Do you offer a wide range of products or services? Then come up with as many terms as possible which will cover all the things customers could think of when looking for your website.
Avoid jumping into the instant use of any of the terms you listed without checking its online activity. It is advisable to optimize your website with words that are capable of bringing in traffic to your domain. Use a keyword search tool to see how terms in your list perform online on a monthly basis. That means giving you an idea of how many searches it they get from potential customers. Google AdWords is the most common software you can use for this task.
Ensure that you have a list of the conversion rate, search volume and competition level for all your potential search terms. Use these factors to decide which terms should stay on your list and which terms should be removed. Another thing to consider here is the relevance of each of the terms to your website. This will be key in creating useful content for your website. Make your list a combination of long and short keyword phrases for variety.
Do not fall into the trap of using these terms all at the same time especially in one webpage. This is important as far as ranking your website well in your niche. You do not want to confuse the search engines, right? Also, do not overuse the keywords in writing your content. As much as possible, make your content sound fluid and natural. Title tags, meta description tags, headings and anchor texts are other locations where you can have them inserted.
Having the best keyword research program does not end there. Every step must be repeated and every result must be scrutinized. This will help you track necessary improvements to be done. Ensure to update your list every now and then so that your SEO efforts are well-directed.
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